Thunder Bay, ON- SYNERGY NORTH is being recognized for its dedication to public electrical safety education efforts. The utility was honoured last night at the Electricity Distributors Association (EDA) Awards Gala in Toronto, Ontario, presented with the Public Electrical Safety Excellence Award. The award recognizes a local electricity distribution utility demonstrating a strong commitment to improving public electrical safety through education and awareness initiatives.
SYNERGY NORTH continually seeks innovative opportunities to engage with its customers to prioritize safety. Seeking impactful ways to share the “Call Before You Dig” message, SYNERGY NORTH launched the Digging Safely is More than Just a Call or Click video campaign in 2023. The video that was created in collaboration with Westfort Productions, features a captivating narrative of Jerry, your quintessential, ever curious, social neighbour, while highlighting a landscaping scenario and all the essential safety protocols when you dig on your property.
“Transforming this safety message into a video made it relatable, easy to understand and memorable. As a short, informative and entertaining feature, it swiftly catches viewers’ interest, with neighbour Jerry ensuring a lasting impression,” says Amy Kembel Manager, Human Resources & Safety. “Our team is honoured to receive this recognition for such an important initiative.”
The Digging Safely is More than Just a Call or Click video excels in concept originality, addressing the need for enhanced public safety programming. By prioritizing customer education, the video has effectively influenced behaviour and promoted great public awareness and safety. View the video at: www.synergynorth.ca/safety/diggingsafely
In addition to the award, SYNERGY NORTH President and CEO, Tim Wilson was honoured with the prestigious Chair’s Citation for outstanding contributions to the EDA and the electricity distribution sector over an extensive career. The EDA Awards is an annual event that celebrates outstanding achievements within the electricity distribution sector, recognizing excellence and innovation among industry leaders.
For further information, please contact:
Amanda Bay: abay@synergynorth.ca
